• 26 JAN 18
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    January 24, 2018 – Meeting Minutes

    January 24, 2018 – Meeting Minutes

    Leader: Carol Kearney

    Attendance: 18 members, 7 guests

    Spotlighter: Karen Parks

    On Deck:  Helmut Herder

    Action Points:

    • Almost all of the members have contributed to the coffee “slush” fund.  If you haven’t contributed or not sure if you have or not, ask Greg.  
    • Healthy Business Challenge is now open.  Let’s support our members and help ourselves with this free tool.  Visit http://www.loudounchamber.org/health-wellness/ to get started.

    App Errors:

    • If you have not used the app yet this year, it is IMPERATIVE that you click the “sync” button (bottom right hand corner) before entering/editing data.
    • If you have already entered or edited data (prior to syncing) you may receive an error message preventing you from syncing.
    • If you get this error message, it is likely that you have edited a lead that has already been removed from the 2k18 version of the app, and the app cannot find that data point to “update” and it will give you an error.
    • I was able to fix this on someone else’s phone by selecting the menu in the app and there is a option to “reset data” or something similar.  This is not an option unless you have received an error message, and I don’t remember exactly what it is called.  Once you have reset the data, you can then sync without a problem, and then continue to use the app as before.

    Spotlighter: Karen Parks – Foxbridge Communications

    • Originally from a suburb of Philly.
    • Studied journalism at WVU, where she met her husband and decided to settle in Virginia.
    • She has 3 children ranging from 3 to 9 years old.
    • After college she went into the publishing/marketing realm
    • She started working for the Ashburn Village sports pavilion and then became the operations manager of the pavilion.

    Foxbridge Communications

    • Small Woman Owned Business
    • Over 40 years of experience
    • Offer full range of marketing and communication services, under one roof.
    • Performance measures to track progress against goals.
    • Priority #1: Help your company grow.
    • Combine marketing support with operational insights to define and monitor your program goals
    • Works with a wide range of businesses and markets.
    • Foxbridge helped with the Dulles Corridor Metrorail Project.
    • Helped with a rebranding of a top 10 government contracting organization.
    • Worked with VRE to determine if they wanted to expand to Haymarket

    Thoughts on marketing

    • There is no “silver bullet” when it comes to marketing
    • Marketing trends come and go
    • Insanity is doing the same thing over and over and expecting different results
    • Only have 5 seconds to capture someones attention
    • Keeping someones attention is a bold art

    What makes Foxbridge different?

    • provide scalable support to work with all companies from small business to multi million dollar businesses.
    • We don’t do contracts, we want you to stay with us because your happy.
    • We offer affordable rates for local services.

    Upcoming Events:

    Guests:

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